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Storyteller
Brand Builder
Content Strategist
Data Miner
Marketer
Editor
Creative Co-Conspirator
Social Listener
Provocateur

Writer

I love to write. To tell stories, spark conversations, and distill the essence of who or what you are—
your brand, your story—clearly and honestly.

Clients know me for digging deep, mapping content and context fast, and unearthing rare and authentic ideas that advance strategic goals.

My creative and agency partners enjoy my avid approach to unleashing words and images that were simply meant to be together, and that connect with new audiences and brand loyalists both.

I love the process of getting
to the good stuff.

Services

I work as a marketing, brand and content strategist for creative agencies, nonprofits, corporate clients and start-ups. I specialize in B2B digital and print promotions, including concepts and copy for websites, landing pages, direct mail, email and digital campaigns, brochures, ads, annual reports, proposals, blog posts and editorials.

writing and editing
brand and creative strategy
naming and identity generation
taglines
content strategy
proofreading

SEO
direct mail, email and digital campaigns
proposals
blog posts and social content
editorial and ghostwriting

Work

Healthcare & Nonprofit

HealthMPowers
CHILDREN'S HEALTH EDUCATION

website that elevates this nonprofit's mission + brand presence beyond its SNAP-Ed association – concept + copywriting

Visit site

Architecture/Engineering/Construction

SYKES Consulting
engineering

website in progress – copywriting + tagline
Note feature project narratives in Experience, including Cultural/Museum and Office case studies

Visit site (beta)

CBL & Associates Properties
retail shopping centers

brochures targeting upscale retail tenants  –  concept + copywriting + tagline

View Brochure

Hardin/DPR
commercial contractor

feature article – ghostwritten for executive consultant

View Article

retail brochure – copywriting

View Brochure

Shell McElroy
commercial contractor

website – copywriting

Visit site

Interior design & contract furnishings

Antron Fiber for Thought
DuPont carpet fiber

direct mail to education market – concept, copywriting + tagline

View Brochure

Milliken Eco•logue
carpet

annual sustainability report + website – name, concept + copywriting

View Brochure

LUBE Italian Kitchens

consumer sales brochure – copywriting

View Brochure

consumer magazine ads – concept + copywriting

View Ads

IT, broadband & printing technology

REX Printing
premium packaging & printing

“rextraordinary” sales promo with custom die-cut box designs – concept + copywriting

View Brochure

ANTEC
broadband hardware technology

Ad campaign – concept + copywriting

View Ads

ARRIS
broadband network technology

Ad campaign – concept + copywriting

View Ads

LeapFrog IT Services
managed IT services

Website content refresh – research + copywriting for 2 sections: Managed Security & Compliance and Industry Expertise

Security and Compliance pages
Professional Services page
Industry Expertise page

Get in Touch

Melissa James Kemmerly
Writer // Creative and Content Strategist

404-784-1288

melissa@kemmerly.net

Rates and references
available upon request.

Let’s talk!



site design + development by
Kevin Kemmerly ->